Content Distribution Strategies That Work
Key Takeaways
- Creating content is only half the battle—distribution matters equally
- Use owned, earned, and paid channels strategically
- Repurpose content for different platforms
- Build distribution into your content planning
- Track which channels drive the most value
Distribution Channels
- Owned: Website, blog, email list, social profiles
- Earned: PR, mentions, shares, backlinks
- Paid: Ads, sponsored content, influencers
Owned Channel Strategy
- Publish on your blog with SEO optimization
- Send to email list with compelling subject lines
- Share on all relevant social platforms
- Pin important content to profile tops
- Internal link from related existing content
Earned Distribution
- Reach out to journalists and bloggers
- Submit to relevant newsletters and roundups
- Share in communities and forums (add value first)
- Encourage sharing with share-worthy content
Content Repurposing
Turn one piece into many formats. Blog post becomes video, infographic, social posts, email content, and podcast episode. Maximize investment by adapting for each platform's strengths.
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