Digital Marketing KPIs to Track
Key Takeaways
- Track KPIs aligned with business objectives
- Focus on actionable metrics, not vanity metrics
- Different stages need different KPIs
- Set benchmarks and targets for each KPI
- Review regularly and adjust strategy accordingly
Traffic KPIs
- Total website sessions
- Unique visitors
- Traffic by source (organic, paid, social, referral)
- New vs returning visitors
- Page views per session
Engagement KPIs
- Average session duration
- Bounce rate
- Pages per session
- Social engagement rate
- Email open and click rates
Conversion KPIs
- Conversion rate
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Lead-to-customer rate
- Shopping cart abandonment rate
Revenue KPIs
- Revenue by channel
- Return on ad spend (ROAS)
- Customer lifetime value (CLV)
- Average order value
- Marketing ROI
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