Google Ads Basics for Singapore Businesses
Key Takeaways
- Google Ads puts your business at top of search results
- Pay only when someone clicks (PPC model)
- Target by keywords, location, and demographics
- Quality Score affects cost and ad position
- Start small, measure results, then scale
Types of Google Ads
- Search: Text ads in search results
- Display: Banner ads across websites
- Shopping: Product listings with images and prices
- Video: YouTube ads
- Performance Max: AI-driven cross-channel campaigns
Setting Up Your Campaign
- Choose campaign objective (leads, sales, traffic)
- Select target keywords carefully
- Set geographic targeting (Singapore, specific areas)
- Write compelling ad copy with clear CTA
- Set daily budget and bidding strategy
Keyword Strategies
Start with exact and phrase match keywords. Use negative keywords to exclude irrelevant searches. Focus on commercial intent keywords. Monitor search terms report regularly.
Improving Quality Score
- Match ad copy to keyword intent
- Create relevant landing pages
- Improve expected click-through rate
- Use ad extensions
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