Influencer Marketing Guide for Singapore Businesses
Key Takeaways
- Micro-influencers often deliver better engagement than celebrities
- Authenticity matters more than follower count
- Clear briefs lead to better campaign results
- Track performance with unique links and codes
- Build long-term partnerships over one-off posts
Types of Influencers
- Nano (1K-10K): Highly engaged niche audiences
- Micro (10K-100K): Good engagement, affordable
- Macro (100K-1M): Broader reach, professional content
- Mega (1M+): Celebrity reach, brand awareness
Finding the Right Influencers
- Look for audience alignment, not just numbers
- Check engagement rates (likes, comments, shares)
- Review past brand partnerships
- Ensure values align with your brand
- Verify authenticity (avoid fake followers)
Campaign Best Practices
- Set clear objectives and KPIs
- Provide detailed but flexible briefs
- Allow creative freedom within guidelines
- Use trackable links and discount codes
- Repurpose content across your channels
Measuring ROI
Track reach, engagement, website traffic, and conversions attributed to influencer content. Calculate cost per engagement and cost per acquisition. Compare with other marketing channels.
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