Local SEO for Singapore Businesses

When someone searches "best dim sum near me" or "aircon servicing Bedok," Google shows local results. If your business isn't optimized for local search, you're invisible to nearby customers actively looking for what you offer.

Google Business Profile Optimization

Your Google Business Profile (formerly Google My Business) is the foundation of local SEO:

• Claim and verify your listing - If you haven't done this, do it today. It's free.
• Complete every field - Business name, address, phone, hours, categories, description, services, products.
• Add high-quality photos - Businesses with photos get 42% more direction requests. Add exterior, interior, team, and product photos.
• Post regularly - Share updates, offers, and events. Google rewards active profiles.
• Answer questions - The Q&A section is visible to searchers. Be proactive.

Getting More Reviews

Reviews directly impact your local ranking and click-through rates:

• Ask at the right moment - Request reviews when customers are happiest, right after a positive interaction.
• Make it easy - Send a direct link to your Google review page. Don't make them search.
• Respond to every review - Thank positive reviewers, address negative ones professionally.
• Don't buy fake reviews - Google's getting better at detecting them, and penalties are severe.

Tip: Create a simple QR code that links to your review page. Display it at checkout or on receipts.

Local Keyword Strategy

Optimize your website for local search terms:

• Include location in titles - "Best Italian Restaurant in Tanjong Pagar" not just "Best Italian Restaurant"
• Create location-specific pages - If you serve multiple areas, create a page for each: "Plumbing Services Tampines," "Plumbing Services Bedok"
• Mention nearby landmarks - "5 minutes walk from Bugis MRT" helps Google understand your location
• Local content - Write blog posts about local events, news, or topics relevant to your area

Local SEO is one of the highest-ROI marketing activities for brick-and-mortar businesses. It captures people actively searching for your services, nearby, right now. Start with your Google Business Profile and build from there.