Mobile SEO Best Practices for Singapore Websites
Key Takeaways
- Google uses mobile-first indexing for all sites
- Mobile page speed directly affects rankings
- Touch-friendly design improves user experience
- Avoid intrusive interstitials that annoy mobile users
- Test regularly with Google's mobile-friendly tools
Mobile-First Indexing
Google primarily uses the mobile version of your site for indexing and ranking. If your mobile site has less content than desktop, that's what Google sees. Ensure mobile and desktop content parity.
Mobile Page Speed
- Aim for under 3 seconds load time
- Compress images for mobile
- Minimize CSS and JavaScript
- Use lazy loading for below-fold content
- Enable browser caching
Mobile UX Factors
- Touch targets: Buttons at least 48px for easy tapping
- Font size: Minimum 16px for readability
- Spacing: Adequate space between clickable elements
- No horizontal scroll: Content fits within viewport
Common Mobile SEO Issues
Avoid pop-ups that cover content, blocked resources, unplayable content, and faulty redirects. Test your site using Google's Mobile-Friendly Test and PageSpeed Insights.
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