On-Page SEO Checklist for Singapore Websites
Key Takeaways
- Title tags should include primary keyword and be under 60 characters
- Meta descriptions should compel clicks in under 155 characters
- Use one H1 tag and organize content with H2-H6 hierarchy
- Include keywords naturally in first 100 words
- Optimize images with descriptive alt text and file names
Title Tag Optimization
- Include primary keyword near the beginning
- Keep under 60 characters to avoid truncation
- Make it compelling for users to click
- Include brand name at the end if space allows
Meta Description Best Practices
Write meta descriptions that summarize page content and include a call to action. Keep under 155 characters. While not a direct ranking factor, good descriptions improve click-through rates.
Header Structure
- H1: One per page, contains main keyword
- H2: Main sections, include related keywords
- H3-H6: Sub-sections as needed
Content Optimization
- Include keyword in first 100 words
- Use variations and related terms naturally
- Write comprehensive content that answers user questions
- Use short paragraphs and bullet points for readability
- Internal link to related pages on your site
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