Schema Markup for SEO: Complete Guide
Key Takeaways
- Schema markup helps search engines understand content
- Rich snippets improve search listing appearance
- Common types: LocalBusiness, Product, Article, FAQ
- Use JSON-LD format (Google's preference)
- Test with Google's Rich Results Test tool
What is Schema Markup?
Schema markup is structured data vocabulary that helps search engines understand page content. It enables rich snippets—enhanced search listings with ratings, prices, FAQs, and more.
Common Schema Types
- LocalBusiness: Business name, address, hours, phone
- Product: Price, availability, reviews
- Article: Author, publish date, headline
- FAQPage: Questions and answers
- HowTo: Step-by-step instructions
- Review: Ratings and review content
Implementation Methods
- JSON-LD: Recommended, added in script tag
- Microdata: Added to HTML elements
- RDFa: Less common, attribute-based
Testing Schema
Use Google's Rich Results Test to validate your schema. Check Google Search Console for schema errors. Test on individual pages before site-wide deployment.
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