Why Your Small Business Needs a Website in 2025

"I have Facebook and Instagram, why do I need a website?" I hear this all the time. Here's the truth: social media is rented land, but your website is property you own. Let me explain why that matters.

5 Reasons You Need a Website

• 1. Credibility and Trust - 84% of consumers believe a website makes a business more credible than just social media. When people Google your business and find nothing, they question if you're legitimate.
• 2. You Control the Experience - On social media, you're competing with ads, notifications, and other posts. On your website, visitors focus on YOUR message.
• 3. Google Search Visibility - People searching "plumber near me" or "best café in Tanjong Pagar" find websites, not Instagram pages. Without a website, you're invisible to searchers.
• 4. 24/7 Sales Tool - Your website works while you sleep, answering questions, collecting leads, and even processing orders.
• 5. You Own Your Audience - Facebook could change their algorithm tomorrow and kill your reach. Your website and email list are assets you own.

The Social Media Trap

Don't get me wrong - social media is great for engagement and brand building. But consider these risks:

• Instagram can disable your account without warning
• Facebook organic reach has dropped to 2-5%
• Algorithm changes can tank your visibility overnight
• You can't customize the shopping experience
• Limited options for capturing customer data

Social media should drive traffic TO your website, not replace it.

What a Basic Website Should Have

At minimum, your website needs:

• Homepage - Clear message about what you do and who you help
• About page - Your story and why customers should trust you
• Services/Products - What you offer with clear pricing if possible
• Contact page - Phone, email, WhatsApp, and location map
• Testimonials - Proof that others trust and recommend you

In 2025, not having a website is like not having a phone number in the 1990s. It's a basic business necessity that builds trust and brings in customers while you focus on running your business.