Choosing the Right Domain Name

Your domain name is your digital address. Choose wisely - changing it later means losing SEO, brand recognition, and potentially customers. Here's how to pick a domain that works for your business.

Domain Name Best Practices

• Keep it short - Easier to remember, type, and fit on business cards
• Easy to spell - Avoid unusual spellings that people will get wrong
• Brandable - Unique and memorable beats generic
• Avoid numbers and hyphens - Confusing when spoken
• Include keywords if natural - "SingaporePlumber.com" helps for SEO, but do not force it

Domain Extensions (.com vs .sg)

For Singapore businesses, you have several options:

• .com - Universal, professional, first choice if available
• .sg - Shows Singapore focus, good for local businesses
• .com.sg - Clearly Singapore-based commercial entity
• Others (.co, .io, .net) - Acceptable but less conventional

Ideally, register both .com and .sg versions to protect your brand.

Domain Registration Tips

• Use a reputable registrar - GoDaddy, Namecheap, Google Domains
• Register for multiple years - Prevents accidental expiry
• Enable auto-renewal - Never let it lapse
• Privacy protection - Hide your personal info from WHOIS
• Register similar variations - Prevent competitors from grabbing them

Your domain is a long-term asset. Take time to choose well, register variations to protect your brand, and keep it renewed. A good domain becomes part of your business identity.