Patient Acquisition for Medical Clinics

Running a medical clinic in Singapore means competing with hundreds of others for patients. Word-of-mouth is not enough anymore. Here's how smart clinics are attracting new patients in 2025.

Online Presence Essentials

• Google Business Profile - When people search "GP near me" or "dental clinic Clementi," this is what shows up. Complete your profile, add photos, and collect reviews.
• Professional website - Include doctor profiles with credentials, services offered, operating hours, and easy appointment booking.
• Doctor profiles - Patients want to know who they are seeing. Include qualifications, specializations, languages spoken.
• Online booking - 68% of patients prefer booking online. Make it available 24/7.

Building Trust Online

Medical decisions are personal. Patients need to trust you before they book:

• Patient testimonials - With permission, share positive experiences
• Credentials displayed - Show MOH registration, certifications, memberships
• Transparent pricing - Display consultation fees, common procedure costs
• Educational content - Blog about health topics to demonstrate expertise
• Clean, professional imagery - Photos of your actual clinic, not generic stock

Effective Marketing Channels

• SEO for local search - Rank for "clinic + location" searches
• Google Ads - Target searches for specific conditions or treatments
• Health directories - DoctorxDentist, HealthXchange, etc.
• Corporate partnerships - Company health screenings and panels
• Referral programs - Existing patients are your best advocates

Healthcare marketing requires sensitivity and compliance with PHMC guidelines. Focus on being helpful and informative rather than salesy. Build trust, make booking easy, and let your quality care speak for itself.