Lead Generation for Contractors

Whether you are a renovation contractor, electrician, plumber, or general builder, finding consistent project leads is the lifeblood of your business. Here's how successful contractors in Singapore keep their pipeline full.

Online Presence Basics

• Portfolio website - Showcase completed projects with before/after photos
• Google Business Profile - Critical for "contractor near me" searches
• Reviews - 90% of clients check reviews before hiring. Actively collect them.
• License and insurance - Display HDB contractor registration, BCA license where applicable

Lead Generation Channels

• Renovation platforms - Qanvast, Renotalk, Hometrust connect you with active buyers
• Facebook groups - Singapore Home Renovation groups are goldmines
• Google Ads - Target "renovation contractor [area]" searches
• Referral incentives - Offer existing clients rewards for referrals
• Property agent partnerships - New homeowners need renovation
• HDB/condo notice boards - When doing a project, advertise to neighbors

Converting Leads to Projects

• Respond fast - First contractor to reply often wins. Aim for under 1 hour.
• Professional quoting - Detailed, itemized quotes build trust
• Portfolio during meetings - Bring photos of similar completed projects
• Testimonials ready - References from past clients close deals
• Clear warranty terms - Put everything in writing

Consistent lead generation requires working multiple channels. Build your online presence, leverage platforms, nurture referrals, and respond quickly. Quality work plus good marketing equals a thriving contracting business.